Ricoh體育館希望在巴塞羅那尋求“長久發展”

Ricoh Arena’s “permanent journey of improvement” leads to Barcelona

In a quest for new ideas, the entire executive team of the Ricoh Arena – one of the UK s leading multi-use stadium and entertainment facilities – is heading to Stadium Business Summit 2011

 Located in the heart of the UK, Ricoh Arena is regarded as one of the most innovative sports, entertainment and business destinations in the country. The complex includes not only a 32,600-capacity stadium – which is home to Coventry City FC – but also a 6,000 square-metre exhibition hall, a hotel, a leisure club and a casino.

Ricoh Arena was the first cashless stadium in the UK, with customers using a prepay smartcard system in the grounds bars and shops. Next year, Ricoh Arena will host Summer Olympics 2012 football matches – and will be temporarily renamed City of Coventry Stadium.

"As a former award-winner, speaker, panellist, delegate and supporter of the internationally acclaimed Stadium Business Summit, I am pleased to be taking my entire executive team to Barcelona for the 2011 event," explains Daniel Gidney (pictured), Chief Executive of The Ricoh Arena. "In a unique global industry dominated by sports clubs with resources often focused on sports team success, often the biggest asset (the stadium) is forgotten about."

Gidney continues: "We at the Ricoh Arena are constantly innovating and on a permanent journey of improvement. We find Stadium Business Summit to be a fantastic source of new revenue generating ideas, professional networking and stadium industry excellence."

    在一個創新的年代，Ricoh體育場的整個運營團隊都應邀出席了2011年即將于巴塞羅那舉辦的體育場館商業峰會。Ricoh體育場是英國頂尖的多功能體育場和大型娛樂設施。坐落于英國的心臟地帶，Ricoh體育場被認為是全國最新穎的娛樂和商業中心。中心不但擁有能容納32,600人的體育場，更擁有總計6000平米的展廳、旅館、休閑俱樂部和賭場。

    Ricoh體育場是英國第一個不用現金的體育場，顧客在體育場周圍的酒吧和商場中可以用預付款信用卡消費。明年，Ricoh體育場會舉辦2010夏季奧運會的足球比賽，到時候會臨時更名為考文垂市立體育場。

    “在享譽國際的場館商業峰會上，我曾經扮演過獲獎者，發言者，辯論組成員，代表和贊助人等不同的角色，我非常榮幸能應邀帶領我的整個運營團隊去2011年巴塞羅那體育場館商業峰會。”Ricoh體育館的首席執行官Daniel Gidney說到，“體育產業是一個特殊的行業，球隊和俱樂部的成功吸引了人們大部分的注意力，而產業里最昂貴的資產----體育場館卻被人們忽視了。”

    Gidney繼續說到：“我們運營的Ricoh體育場致力于不斷創新和長遠發展。因此，我們發現體育場館商業峰會是一個非常好的平臺，在這里我們可以獲得很多新的盈利增長靈感，行業內的關系網絡，并且可以結交場館行業內的眾多優秀人才。”